Brand Manager at Procus Gh Ltd

Brand Manager

Procus Gh Ltd

Jobs In Accra


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Procus Ghana Limited seeks the services of a driven, passionate, and experienced Brand Manager. The ideal candidate will be responsible for analyzing branding positioning and consumer insights. The ideal candidate must have a Bachelor’s Degree in Business, Marketing or a related field. As follows are the responsibilities and qualifications for the position of a Brand Manager;

Responsibilities

·       The candidate will be responsible for analyzing brand positioning and consumer insights.

·       The candidate will be responsible for shaping and communicating the vision and mission of the company.

·       The candidate will be responsible for translating brand elements into plans and go-to-market strategies.

·       The candidate will be responsible for leading creative and development to motivate the target audience to “take action”

·       The candidate will establish performance specifications, cost and price parameters market application and sales estimates

·       The candidate will measure and report the performance of all marketing campaigns, and assess ROI and KPIs

·       The candidate will be responsible for monitoring market trends, researching consumer markets and competitor activities

·       The candidate will be responsible for overseeing new and ongoing marketing and advertising activities

·       The candidate will be responsible for monitoring product distribution  and consumer reactions

Qualification

·       Bachelor’s degree in Business, marketing or a related field

·       A master’s degree is an added advantage

·       Proven experience in developing brands and marketing strategies, preferably in the FMCG industry

·       Strong understanding of financial principles and ability to analyse profitability and sales data

What We Offer

·       Competitive salary and benefits packages

·       An opportunity to experience and work in a very fast-growing organization and a young, dynamic and innovative team

 


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